Mapping Creative Assets

Session lead: Dr Sara Jones - Senior Lecturer in Creative Interactive System Design,
Cass Business School, City, University of London
Time: 12.30 - 13.30
Room: Garden Room – Ground Floor

Creative assets are assets that can be used by creative practitioners or organisations to build resilience and generate value of some kind. These can include both the more conventional forms of intellectual property, and other resources such as network relationships, buildings, and the practical and technical skills of individuals in the organisation.

In this workshop, you will develop your thinking about how to make the most of your creative assets by: developing new ideas of what your assets might be; identifying an audience or market for a new project, work or programme based on those assets; and designing a project, work or programme based on your creative assets and/or IP that can engage and involve audiences, funders and other stakeholders.